[dropshadowbox align=”none” effect=”raised” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]The fear of losing, or loss aversion, trumps the joy of winning in most situations, and this imbalance frequently causes people to make poor choices.[/dropshadowbox]
Taken from Chapter 1, “Avoid These Mistakes and You’re Halfway There,” in Rich As A King